Marketing Law

Marketing Law

Marketing Law constitutes that part of the legal system which regulates the conduct of business activities and companies’ conduct on the market. Broadly speaking, marketing law embraces general rules governing the establishment of companies, marketing and competition as well as consumer protection. This branch of law lies at the crossroads between public law and private law. It has a lot in common with the central areas of private law, such as contract law, tort law, as well as intellectual property law. Teaching marketing law falls therefore within the purview of private law.

Two major areas form the core of marketing law: marketing practices law and competition law. Whereas the main concern of competition law is maintaining effective competition on the market and monitoring the markets’ structure, the main task of marketing practices law is promotion of fair competition in the interests of both consumers and businesses. As with many other legal disciplines, marketing law is strongly influenced by the European Union's integration efforts. There are numerous Community directives seeking to ensure consumer protection vis-à-vis  various marketing methods (misleading advertising, comparative advertising, distance agreements, electronic commerce, etc.). The influence of EU law has perhaps been even greater in the field of competition law, whose development has been in line with the principle of European integration. Studying the ever greater convergence of national laws and EU laws is therefore one of the most exhilarating subjects of research in the field.


Jaan Paju
Director of Doctoral Studies
Phone: 08-16 32 07

Teresa Simon Almendal
Vice Dean / Chairman of the Research Committee
Phone: 08-16 23 67

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